Darren Pawski

Small businesses get too occupied on day-to-day operations that they neglect simple but powerful ways to build their brand and expand their reach, one of which is blogging. Amidst the five different meetings you need to attend with employees or investors and the dozens of emails and calls you have to field, there seems to be no opportunity to create and maintain a blog site. Nevertheless, there are many reasons why an entrepreneur may want to start blogging for their small business. Since few business owners and entrepreneurs dare to exploit it, blogging is a potential competitive edge that can separate you from the rest of the crowd. Below, Avery Arjang shares the importance of blogging for your small business:

Inexpensive

Some people are unaware of the practice of blogging in a business context, while others acknowledge it as an option but choose to overlook it due to perceived costs. While blogging does cost money to procure your own domain name and get a web hosting service provider to deploy it, the costs are often infinitesimal. Of course, the more services you need, the higher the costs, but a basic blog won’t really need a lot of tooling or additional services, like a relational database or third-party plugins.

Effective

An inbound marketing report reveals that almost 80 percent of businesses that use blogging as a means of driving traffic in have reported securing leads and customers through these efforts. In addition, more than 80 percent of businesses admitted that blogging is a vital part of their business’ marketing campaign. Statistics also show that B2B companies that blogged more than 11 times a month were able to generate as much as three times more traffic than those who don’t blog. Furthermore, B2C companies that blogged the same number of times also generated four times more leads than those who only blog five times per month.

Boost in SEO

Search engines, such as Google and Yahoo, have algorithms that determine where content is placed in result pages. The fresher and more relevant the content, the better your chances of rising onto the top of the SERPs. Blogging is a cost-effective and straightforward way to generate this high-quality content. Blogging regularly gives search engines new content to index. Moreover, it gives you an opportunity to use and incorporate keywords and phrases that customers use to search for the kind of products/services that you offer.

Establish Stronger Relationships With Customers

Blogging is a great opportunity to foster stronger relationships with your customer base. It’s a more casual and laid-back channel for connecting with existing and new customers. With the right content, you can establish trust with your target consumer and make your brand the go-to business for anything and everything related to your product/service category. Make sure to add a comment section for your blog readers and followers to post on. Invest a few minutes of your day to check the section and respond directly to them. This will show your customer base that you are hands-on with your business and that you actually care enough about them enough that you reply back to their comments and concerns.

Help Share Your Business’ Content 

According to Avery Arjang, blogging helps you get your brand out there to a much wider audience. Whether it’s through word of mouth or by sharing on social media or SMS, the content on your blog, if indeed inspiring, engaging, and relevant, can be shared by your readers to their circle of people, and then those people will share it to their circle of family and friends. The cycle continues until your blog post goes viral, which ultimately attracts more leads and paying customers.

Minimal Learning Curve

A blog site doesn’t have to be built from the ground up, or even by your own hands. If you want a blog for your small business, you can pay a professional blogger or agency to write fresh, engaging, and relevant content for you on a regular basis. These agencies and contractors have the resources and experience to craft fresh content. This gives non-tech-savvy business owners the opportunity to capitalize on the benefits of blogging without having to invest time and effort into learning it.

Final Thoughts

Blogging is no longer just a hobby for you to just do whenever you feel like it. As a business owner, it’s as much of a responsibility as managing your balance sheets and paying your employees. Now that you understand the importance and long-term advantages of blogging, get started by building and deploying a blog site of your own.